For a number of years, the founders of Heartland had worked together in the RV industry for other manufacturers. During those years, we developed camaraderie and discovered each of us had a different, yet complimentary, area of expertise. Amongst ourselves, we had the head of engineering, head of sales and a head of marketing and advertising. After more than a decade of working together, we discovered a shared confidence that we could build, market and sell recreational vehicles as well or better than many of the companies that we had experienced first hand.

In the Fall of 2003, we got serious about redefining RV manufacturing. Partnering with Brian Brady, former President and partner at Damon Corporation, allowed the genesis of Heartland Recreational Vehicles. After a tremendous effort in market research and product studies, it was decided that Heartland's first product would be a high end 5th wheel. This was unique and revolutionary, because most RV manufacturers seem to have started at the bottom of the towable ladder and worked their way up in price point. Heartland debuted at the top of the towable market with the release of our first product line, LANDMARK. This distinctive product, loaded with exclusive features, paired with our exceptional approach to the RV business, rocketed Heartland to the top of the industry.